The Power of Promotional Products

by admin on January 31, 2012

Promotional gifts and giveaways can be an effective part of a company’s marketing strategy.  Whether they are thank-you gifts for customers, trade show trinkets or part of a product launch or marketing campaign, promotional gifts can be a great way to keep your name in front of your customers long after that initial contact. How can you help make sure your promotional giveaway will be a hit?  Here are a few tips for the making the most of promotional gifts.

Make it relevant to your business. Choose a giveaway item that relates to your business in some way.  Are you a beverage company? Consider choosing bottle or can openers, beverage cups or can holders.  An outdoor gear business might choose compasses, flashlights or pocket knives.  Creative connections are perfectly acceptable as well. An HVAC company might give away thermometers or even cooling car reflectors.

Plan a giveaway item that is useful and memorable to your customers. Writing implements, sticky notes and notepads are among the first items that come to mind for many businesses, and sometimes get passed by because they are so common. But these items are very likely to be used by your customers, exposing them to your name and message over and over again.  Consider other high-use items for your customers as well.  Any imprinted promotional giveaway that the recipients will use repeatedly means your message  and your company will be regularly in their minds.  Even magnets and business cards that get posted on a refrigerator or bulletin board add to increased exposure to your company.

And once you’ve chosen your promotional giveaway, be sure to put your company information on it. Whenever possible, giveaways should include at least your company name/logo, website and phone  number. If there is room, include a short slogan or phrase that will help the recipients remember who you are and what you do and why they want to do business with you.

With a little forethought and planning, promotional products can be a part of a very effective marketing campaign to help your business grow.

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